In The Kitchen
September 9, 2007
Whenever PC makes want to tout some consumer idea that’s going to save their company or change the landscape of computing, it’s always set in the kitchen.
Dell’s direct online relationship with customers, Mr. Garriques says, can help it develop services that link PCs, software and cellphones. To illustrate Dell’s thinking, he describes as a possibility a service that would allow parents to use Web maps and cellphone signals to track family members on the screen of a Dell PC in the kitchen.
– New York Times, Sep 2007 via Daring Fireball
Have you seen these things? WHAT KIND OF FAMILY IS GOING TO PUT A DELL PC IN THE KITCHEN?!!!!
Sure, it could be a laptop or a whatever, but the kitchen part is superfluous.
I recall a famous pre-release Windows XP screenshot naming a PC as “Kitchen Computer” or something.
Is it somehow suggesting American Mom will only be sold on the idea of monitoring the location of her kids if it’s from the kitchen? Or the location of her husband and his mistress, perhaps. That’s a little more interesting.
Mistress aside, what’s the selling point of such an idea? Isn’t this the talk of a company that has no actual ideas?
I have now decided that any kitchen reference by computer types is a sure indicator of that.
I almost stopped reading the hideously long article at that point, but decided to skim onwards:
In June, Dell introduced notebook computers in eight colors.
Dell recruited Stephen F. Schuckenbrock last December from Electronic Data Systems to lead its services business.
The same EDS that has spent years languishing behind the same IBM that Dell have set their sights on? Heaven help them.
Today, Dell garners $5 billion a year in services revenue, but most of that comes from technical support and maintenance on Dell machines.
Ah, stiffing your customers for support and maintenance. A noble pursuit.
In 1997, shortly after Mr. Jobs returned to Apple, the company he helped start in 1976, Dell’s founder and chairman, Michael S. Dell, was asked at a technology conference what might be done to fix Apple, then deeply troubled financially.
“What would I do?” Mr. Dell said to an audience of several thousand information technology managers. “I’d shut it down and give the money back to the shareholders.”
– New York Times, January 2006
What goes around comes around. In the kitchen.